Something new from brass neck and KMA Marketing

It feels a little counter intuitive… how can doing less result in more?

But if you think about your day to day, it is likely that you have fallen into a “20 things” trap.

That’s because most businesses are buried in a mountain of 20 different marketing tools, 20 different channels, and 20 weeks of over-analysis that no one has the time to digest internally.

None of this creates growth. Instead, it paralyses. And that’s not because you aren’t shit hot at what you do; it’s because you struggle to find a way to choose between them and work out which is the priority.

Introducing TWO>20

Created by brass neck and KMA Marketing, TWO>20 (two over twenty) is a new lean marketing service. For a fixed fee, it provides marketing teams with two focus activities that will grow the business faster than being spread thinly over 20.

Created to get to the root of one of the biggest challenges in marketing – time.

TWO>20 will give teams access to Kirsten Paul and Killian McAleese, marketing and comms experts with more than 30 years of experience between them and leave you with strategies that you have been meaning to create.

TWO>20 has been created by Killian and Kirsten (l-r)

How it works

Over a two-week sprint, there are three key steps that Kirsten and Killian will follow:

• Stage one:  Focus the scope (Days 1-3)

  We kick off with rapid research and diagnostic tools to strip away the noise and find out where your real opportunities hide.

• Stage two:  The deep-dive workshop (Day 4)

  A half-day intensive workshop with your team. Together, we isolate the two specific activities with the highest growth potential to double your marketing's effectiveness.

• Stage three: The two-week sprint (Days 5–14)

  No theoretical slide decks. We spend two weeks building the actual assets, frameworks, and resources your team needs to execute immediately.

What you will leave with

While this will vary from organisation to organisation, deliverables you can expect to gain following the TWO>20 engagement could include:

• A tailored content and comms strategy

• Go-To-Market framework

• Or anything else we extract from the Discovery Workshop

  
  

We will focus on delivering strategies that support your priorities and don’t create more questions in the business or worse - random, isolated tactics.

Capacity and access are strictly limited to this hands-on and expert led sprint.

What are your two focus areas?

Let us know via hello@brassneckhq.com