Case Study: A messaging framework the whole team bought into

The challenge

As the Cyber and Fraud Centre Scotland prepared to evolve its brand positioning,   it needed a messaging framework the whole team could stand behind, with aligned vision and values. 

As the Centre works with a plethora of partner groups, membership organisations and stakeholders, it wasn’t worried about its messaging not resonating, rather that it could be at risk of being fragmented: everyone saying something slightly different at the exact moment they needed to speak as one.

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"She delivers what she promises, on time, on budget, and exceeds expectations."  Jude McCorry, CEO, Cyber and Fraud Centre Scotland

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The approach

1. Workshop. brass neck ran a bespoke messaging session with the Centre’s core team to explore its vision and mission through a review of its current phrasing, data points and keywords.

2. Framework. Turned the session into a messaging report and framework, creating a single reference point for everything the Centre would say.

3. Activation. Framework signed off and shapes what the Centre still focuses on two years down the line, with the team having a single voice.

   
   

The result 

The Cyber and Fraud Centre Scotland now has a robust messaging framework that the whole team had a part in building, which reflected their united voice. Including clear statements of mission, vision and values. 

What could have taken months of back-and-forth across multiple conversations was resolved in one collaborative session and a single working document.

What the client said

"Kirsten has provided the Cyber and Fraud Centre Scotland with strategic brand and messaging advice and support.

Her professional advice and engaging manner meant that our team was bought in to her process at an early stage, resulting in clear statements that present our mission, vision and values to current and future stakeholders.

I wouldn't hesitate to recommend Kirsten to any tech organisation looking for help with their communication strategy." Jude McCorry, CEO, Cyber and Fraud Centre Scotland

If you're looking to create or pivot your brand messaging, drop us a line at hello@brassneckhq.com.